A Vibrant Tribute to Ayrton Senna’s Legacy
McLaren Formula 1 Team has revealed a unique one-off livery honoring the legendary Ayrton Senna for the 2024 Monaco Grand Prix. Created in partnership with Senna Global and presenting partner OKX, the "McLaren SENNA presented by OKX" campaign celebrates Senna’s enduring influence on motorsport, marking 30 years since his passing.
Key Features of the Livery:
- Inspired by Senna’s iconic helmet design.
- Dominant yellow, green, and blue color scheme.
- Will adorn the MCL38 F1 cars throughout the Monaco race weekend.
Why Monaco?
Senna’s unparalleled success at the Circuit de Monaco—including 6 wins and 5 consecutive victories (1989–1993)—earned him the nickname "King of Monaco." This makes Monaco the symbolic venue for McLaren’s tribute.
McLaren Automotive’s Parallel Tribute
McLaren Automotive unveiled a one-off McLaren Senna road car, "Senna Sempre," featuring a hand-painted livery mirroring the F1 design. Crafted by McLaren Special Operations, the car integrates:
- Dot matrix portraits of Senna.
- Nods to his racing legacy through intricate detailing.
Exclusive Fan Offerings
👉 Limited-edition Senna x Monaco merchandise will be available, including team kits and collectibles inspired by Senna’s era at McLaren.
Quotes from Leadership
Zak Brown, CEO of McLaren Racing
"Racing in Senna’s colors at Monaco honors his profound impact on McLaren. His legacy inspires us to push boundaries, just as he did."
Haider Rafique, OKX CMO
"This collaboration bridges generations, ensuring Senna’s spirit continues to ignite passion in F1 fans worldwide."
Bianca Senna, Senna Global
"Seeing Ayrton’s colors race in Monaco—where he thrived—is a powerful celebration of his life and achievements."
Event Details
2024 Monaco Grand Prix
- Dates: May 24–26
- Location: Circuit de Monaco, Monte Carlo
FAQs
1. Why is McLaren using a special livery for Monaco?
To commemorate Ayrton Senna’s 30th anniversary and his historic ties to Monaco and McLaren.
2. Can fans purchase the Senna tribute merchandise?
Yes! A curated collection is available via the McLaren Store.
3. How long will the Senna livery be used?
Exclusively during the 2024 Monaco Grand Prix weekend.
4. What’s unique about the Senna Sempre road car?
Its livery includes hand-painted portraits and Senna-inspired motifs, making it a true collector’s piece.