What Is Basic Attention Token (BAT)?
Basic Attention Token (BAT) is the native cryptocurrency powering a blockchain-based digital advertising platform designed to:
- Reward users fairly for their attention.
- Improve advertiser ROI by reducing fraud and inefficiencies.
Built on the Brave browser ecosystem, BAT enables:
👉 Privacy-focused ads where users earn BAT tokens for engaging with content.
👉 Transparent revenue splits: 70% goes to users, while advertisers and publishers share the remaining 30%.
Launched in 2017 via a record-breaking ICO (raising $35 million in under a minute), BAT has expanded its attention-centric ad model globally through Brave Rewards. Top active ad markets include the U.S., U.K., and Canada.
Key Features of Basic Attention Token
1. Founders and Background
BAT was co-founded by:
- Brendan Eich: Creator of JavaScript and co-founder of Mozilla Firefox.
- Brian Bondy: Former Khan Academy and Mozilla engineer.
2. Unique Value Propositions
- User-Centric Monetization: Earn BAT for opting into ads.
- Anti-Fraud System: Blockchain transparency reduces fake traffic.
- Seamless Integration: Native support in Brave browser.
3. Tokenomics
- Total Supply: 1.5 billion BAT (fixed).
- Circulating Supply: ~1.4 billion (as of 2025).
4. Network Security
BAT operates on the Ethereum blockchain, leveraging its proof-of-stake (PoS) consensus for security and scalability.
How to Buy Basic Attention Token (BAT)
BAT is listed on major exchanges like:
- OKX
- Binance
- Coinbase
👉 Trade BAT securely with low fees and high liquidity.
FAQ
Q1: How do I earn BAT tokens?
A: Use the Brave browser, enable Brave Rewards, and view privacy-respecting ads.
Q2: Is BAT a good investment?
A: BAT’s utility in digital advertising and Brave’s growing user base make it a unique crypto asset.
Q3: Can I stake BAT?
A: Yes, through Ethereum-compatible wallets or DeFi platforms.
Q4: What’s the future of BAT?
A: Expansion into decentralized identity and AI-driven ad targeting are roadmap highlights.
Final Thoughts
BAT redefines digital advertising by aligning incentives among users, publishers, and advertisers. Its integration with Brave and Ethereum ensures long-term viability.
For real-time BAT price updates:
👉 Track BAT metrics on OKX.