Apple has unveiled updated payment rules for Web3 transactions in its App Store, centralizing purchases through its proprietary payment system. While not an outright ban on cryptocurrency or NFT transactions, these changes will require all such transactions to process through Apple's infrastructure—potentially impacting Web3 adoption due to the company's 30% fee structure.
Key Changes Explained
NFT Purchases via In-App Purchases (IAP)
- Game developers can now enable NFT sales through IAP, subject to Apple's 30% commission
- This includes NFT-related services like minting, listing, and transfers
- Positions NFTs as a potential gateway for mobile gamers to enter cryptocurrency
Payment Restrictions
- No alternative payment methods allowed (buttons, external links, or CTAs to third-party solutions)
- Apple mandates exclusive use of its payment ecosystem
Functional Limitations
- NFTs/crypto assets cannot unlock app features—premium content must be unlocked via IAP
- Players cannot utilize NFTs they already own from other ecosystems
Wallet Provisions
- Games may provide cryptocurrency storage wallets (both custodial and non-custodial implied)
Approved Exchange Transactions
- Licensed exchanges like Coinbase can facilitate cryptocurrency transfers
- NFTs are explicitly not classified as cryptocurrencies under these rules
Industry Context
This move follows Apple's high-profile legal battle with Epic Games over its 30% App Store fee structure. The cryptocurrency market has seen significant volatility, losing nearly $2 trillion in value since November 2021 peaks.
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FAQ Section
Q: Can developers avoid Apple's 30% fee for NFT sales?
A: No—all NFT transactions must process through Apple's IAP system.
Q: Does this affect existing crypto wallets on iOS?
A: Existing wallet functionalities remain unchanged, but NFT-based feature unlocks are restricted.
Q: Are decentralized apps (DApps) impacted?
A: Yes, if they involve payment processing or NFT utility within iOS apps.
Q: How might this influence Web3 gaming adoption?
A: The 30% fee could discourage some developers from incorporating NFTs into mobile games.
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Note: This analysis excludes promotional content and adheres to platform guidelines regarding sensitive topics.