Essential Requirements
Content Creation
- Creative copywriting
- Company introduction materials
- Exchange platform articles
- Industry report articles
- Event-based marketing articles (e.g., breaking news analysis)
Distribution Channels
- Portal media
- Tech forums
- Vertical自媒体 (self-media) communities
- App stores
- FA (Financial Advisor) institutions
- Third-party wallets
- KOL (Key Opinion Leader) trading communities
- Project ecosystem communities
Current Progress
Completed Tasks
- On-site exchange beta version development
- Off-site exchange beta version development
Ongoing Tasks
- Third-party底层链 (underlying blockchain) integration selection
-对接第三方 BaaS (Blockchain-as-a-Service) providers - Exchange platform security testing
- UI/UX iteration
- Platform rule formulation
- Community platform partnerships
- Market maker collaborations
Responsible Teams
- Development: *
- Quantitative: *
- Product: *
- Operations: *
Operational Strategies
User Acquisition
Target Audiences:
- Crypto users
- Traditional stock market investors
Key Behaviors:
- Digital asset trading/storage
- Claiming project airdrops ("薅羊毛")
Acquisition Channels:
- Top 20 global crypto exchanges
- Digital asset wallets
- Project communities
👉 Discover how top exchanges optimize user acquisition
Retention Tactics
- User needs analysis
- Differentiated UX (via competitor benchmarking)
- Enhanced security protocols
Conversion Drivers
Objective Factors:
- Professional UI/UX design
- High liquidity and trading efficiency
- Unique services (e.g., third-party token trading, asset management)
Subjective Factors:
- Leveraging FOMO (Fear of Missing Out)
- Reward-based incentives
Optimization Framework
- Data Analysis: Identify pain points.
- Strategy Adjustment: Iterate based on feedback.
Third-Party Partnerships:
- Auditors
- Media platforms
- Market makers
Goals
- Enterprise Services: Blockchain project consulting/training.
Exchange KPIs:
- 1M+ registered users
- 100K+ daily active users
Timeline
Phase 1 (June 1 – August 31)
Tech Team:
- Complete exchange beta testing by June 30.
- Finalize security stress tests by July 31.
Operations Team:
- Draft platform rules + token utility by June 31.
- Secure底层链 partnerships by July 31.
- Initiate community seeding in August.
👉 Learn about securing blockchain partnerships
Phase 2 (August – September)
- Soft文 (soft article) campaigns.
- Platform token launch.
- Community-driven marketing (WeChat/Telegram).
Phase 3 (October – December)
- Enterprise project onboarding.
- Event-based marketing + roadshows.
- Token市值管理 (market cap stabilization at 25% above IPO price).
FAQ
Q: How to choose a底层链 for exchanges?
A: Prioritize scalability, security, and BaaS compatibility (e.g.,以太坊, Binance Smart Chain).
Q: What’s the ROI timeline for exchange startups?
A: Typically 12–18 months post-launch, contingent on user acquisition speed.
Q: How to mitigate token破发 (post-IPO price drop)?
A: Partner with市值管理 teams pre-launch and maintain liquidity reserves.