By Zhou Zhou, Foresight News
"I chose Sui because it has a clear development direction—something not all public chains possess," shared multiple Sui project founders during my interviews.
One developer, who has been building on Sui for nearly two years, remarked: "Move, the language behind Sui, feels like a corporate-grade language—well-structured and beginner-friendly, lowering the entry barrier for developers." This is just one of Sui’s many distinctive traits.
Through discussions, I discovered that Sui’s差异化 (differentiated) features manifest in numerous ways, setting it apart from other blockchains. For instance:
- Sui grants projects USD funding instead of its native token.
- It enforces strict brand separation between grant recipients and the Sui Foundation.
- It demonstrates unwavering commitment to gaming sector growth.
These qualities make Sui a "unique" public chain in the crypto industry.
On October 17, 2024, during the 10th Wanxiang Blockchain Summit in Shanghai, Sui hosted parallel offline events. Attending these gatherings deepened my understanding of Sui’s ecosystem.
Since September, Sui’s token price and TVL have surged—drawing widespread attention. Its TVL jumped from $600M to **$1B in a month, while its token price soared ~3x* (from $0.8 to over $2). Some now call Sui the "Solana killer."*
But what drives this rapid growth? Who are the backers? How does Sui differ from other chains? Is this growth sustainable or speculative?
After engaging with Sui ecosystem builders, here’s what I learned.
Sui’s Unconventional Approach
Sui stands out in crypto through several unconventional practices:
1. Gaming-First Strategy
Co-founder Adeniyi Abiodun noted in a Grayscale interview:
"We chose gaming because it’s often the earliest adopter of tech, pushing AI and high-performance computing. Sui solves ownership issues in gaming, attracting ~75 publishers—including Korean giants like Nhan Net and NCSoft."
CEO Evan Cheng frequently highlights SuiPlay, Sui’s gaming device, promising airdrops for holders—a strategic push into Web2 gaming partnerships.
2. Regulatory Compliance Focus
Unlike most Web3 projects, Sui prioritizes compliance:
- Grants are disbursed in USD after rigorous KYC/AML checks.
- Mysten Labs (Sui’s parent company) follows Web2-grade internal processes, ensuring projects like Cetus and Scallop meet high trust standards.
One founder noted: "Sui’s grants take longer due to paperwork, but it’s worth it—users trust ‘Sui-endorsed’ projects won’t rug."
3. Web2 Mass Adoption Vision
Sui targets collaborations with traditional institutions, avoiding meme culture (unlike Solana/Base) to maintain a "clean" reputation for enterprise adoption.
Sui’s Growth: Compliant in the West, Thriving in Chinese Ecosystem
While Sui aims for U.S. compliance and global gaming partnerships, its top DeFi projects (e.g., Cetus, Scallop) are predominantly led by Chinese founders (~70–80%).
Developer Chen observes:
"Sui’s clarity attracts efficient Chinese builders. Unlike Aptos (another Move-chain), Sui focuses on technical updates over events."
Sui’s roadmap is concise:
- Year 1: DeFi expansion.
- Future: Web2 alliances, gaming dominance, and compliance leadership.
FAQ
Q: Why is Sui’s TVL growing so fast?
A: Institutional interest in its gaming/compliance focus, plus strategic grants in USD.
Q: How does Sui differ from Aptos?
A: Sui emphasizes tech transparency; Aptos leans toward events. Both compete as Move-chain leaders.
Q: Is Sui’s growth sustainable?
A: Its Web2 alignment suggests long-term potential, but crypto volatility persists.
👉 Discover how Sui’s gaming ecosystem is evolving
👉 Why compliance matters in blockchain adoption
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