OKX, a leading cryptocurrency exchange, and Manchester City Football Club have teamed up to launch the "Unseen City" Collectibles Quest, an augmented reality (AR) treasure hunt designed to engage fans during the club's 2024-2025 pre-season tour in the United States. This innovative campaign combines football fandom with Web3 technology, offering participants a chance to win exclusive prizes while exploring host cities.
Campaign Overview
- Locations: New York City (July 27), Orlando (July 30), Columbus (Aug. 3).
- Objective: Fans collect four digital collectibles hidden at landmark locations in each city.
- Prizes: Match tickets, merchandise vouchers, and physical versions of the "Unseen City Shirts."
- Eligibility: Open to participants aged 18+.
How It Works
- Download the App: Access the interactive map via the campaign app or website.
- Explore Landmarks: Visit designated locations to unlock digital collectibles.
- Win Instantly: Collect all four in a city for a chance to receive prizes.
Web3 and Fan Engagement
Haider Rafique, OKX Chief Marketing Officer, emphasized the campaign’s goal to bridge Web3 technology with football passion:
"This quest merges AR, blockchain, and sports to create an immersive experience that highlights the value of Web3 for fans worldwide."
Manchester City’s Tom Boyle added:
"The 'Unseen City' campaign redefines fan interaction by blending physical and digital worlds, offering US supporters a unique way to connect with the club."
Building on Past Success
The "Unseen City" quest follows OKX and Manchester City’s earlier "Unseen City Shirts" digital collectibles campaign, which gained significant traction. This new iteration expands the experience with real-world exploration and instant rewards.
FAQ Section
1. What do I need to participate?
- A smartphone with internet access and the campaign app (or website).
2. Are there any costs involved?
- No—participation is completely free.
3. Can I win multiple prizes?
- Yes, but prizes are awarded per city (e.g., completing all collectibles in NYC makes you eligible for NYC-specific rewards).
4. How are the digital collectibles secured?
- They are minted on-chain for authenticity and transparency.
5. What happens if I miss a collectible?
- The campaign runs for a limited time, but you can revisit locations until the event ends.
6. Is OKX involved in other sports partnerships?
- Yes, OKX also collaborates with McLaren Racing and the Tribeca Film Festival.
Conclusion
The "Unseen City" Collectibles Quest represents a groundbreaking fusion of sports, technology, and community engagement. By leveraging AR and blockchain, OKX and Manchester City are setting a new standard for fan experiences in the Web3 era.